Over the years, we've had the honor of working together with the SMI team on several projects. Neoforma Design has served to guide the company and provide creativity in market positioning and design strategy. We've led several design efforts helping to orchestrate the brand across touch points. We helped the company to develop their positioning, create their identity, and express their offering.
As illustrated to the right, SMI ask Neoforma Design to provide the industrial and mechanical design for a localization & tracking sensor suite using optical beacons and low-cost obstacle detection sensors.
We partnered with FSG Design who provided the extraordinary mechanical design. I've always been impressed with their ability to help integrate the engineering and design during the design process. Thank you Frank Glogowski for a fantastic job. ( fsgdesign.com )
Disciplines practiced:
• industrial design language
• prototyping