Over the years, we've had the honor of working together with the SMI team on several projects. Neoforma Design has served to guide the company in design strategy, develop their positioning, and express the offering with clarity. We've led several design efforts that helped to orchestrate the brand across touch points. Company touchpoints also included the Sensible Machine website and the industrial design for a localization & tracking sensor suite using optical beacons and low-cost obstacle detection sensors.
• positioning development
• values and user needs development
• website design
• corporate identity