Poiesis Informatics develops radiology healthcare IT solutions resulting in measurable improvements in workplace efficiency and quality of care. The company asked Neoforma Design to create an identity system that includes a capabilities brochure, corporate mark, and a 20' X 10' trade booth design.
Additionally, we worked with management to facilitate and guide the naming process of each product. The identity design language was then extended across each offering.
Poiesis was purchase by M*Modal, a complete clinical documentation solutions company, who then brought forward the "Fluency for Imaging" (FFI) product and name. Soon after, M*Modal hired Neoforma Design to created the visual language for the FFI interface.
• design strategy
• exhibit design
• corporate identity design
• graphic design
• product naming