Neoforma Design had the privilege of working together with the Philips Healthcare design team in creating the early stages of the Brand Identity Design Architecture (BIDA). In part, the vision was to discover a compelling home healthcare brand-evoking visual language across multiple product categories. During this period, I was able to help guide as a project coach, participate in several work shops, created design language in medical applications, and led the graphic user interface effort.
Disciplines practiced:
• industrial design language
• concept development
• graphic design language
• interface design language
• scenario development
• concept frameworks
• project coaching