Philips asked Neoforma to work with the design team in the development of user scenarios that implement user research for the Chinese market. We explored up to five separate stories, each fueled by insights provided by the design team.
A story that visually shows a typical user going through various ways a product, system, or service may be used.
reduce risk: learn pitfalls by understanding use cases early and fast
understand the system: shapes a holistic perspective about how all the components might fit together
diverge: helps teams collaborate to illuminates future possibilities
channel: visualize ways a person may become aware of the product/system and purchase it
build consensus: frames a common understanding among team members, resources and partners
link: one way to connect user desires and aspirations to product ideation