Peace Leaf is a personal project motivated by years of being involved in the understanding of human behavior as well as my interest is self-understanding. Mostly, this project (and others) started to be motivated in part by a personal experience. During the conceptualization, I faced having to receive chemotherapy treatment and a stem cell transplant that have resulted in full remission. Although this was obviously difficult, I allowed myself to become an immersion researcher, observing the entire process with granularity and a global sense from an authentic patient’s perspective. This project only represents a small part, focusing on stress management and targeted at generation X women who were identified as early adopters.
Peace Leaf is a living project and requires clinical research and investment. Many products that utilize bio-feedback exist. It's always been a question for me why they seldom address emotional homeostasis and prevention. Inquires are welcome. Contact Paul at paul@neoformadesign.com.
Disciplines practiced:
• industrial design language
• interface design
• brand identity
• business plan development
• scenario development
Special thanks to Christina Worsing “Cycle of Service” inspired by Hugh Dubberly and Shelley Evenson, Cycle of Experience Model