Neoforma Design was referred to Pax Health by Near Earth. We were engaged by Pax to create their corporate identity. Our first meeting revealed we had very similar approaches. We were interested in fulfilling human needs with beauty and meaningful visual design, and Pax was interested in a new peaceful and humanistic approach to healthcare insurance.
We applied and facilitated several design methods to help us discover the essence of the company. This included visual mapping and Round Robin (LUMA Institute). From here we were able to derive a consensus of visual criteria based on values and positioning with the objective to create an identifiable, and differentiating mark.
The result is more than a logo, but rather, a unified framework that serves to help guide decisions and bring consistency across touch points.
• design positioning
• design methods
• corporate identity