The inspiration behind the Aethon (pronounced ā-thon) logo is taken from ancient Greek mythology, one of nine winged steeds tugging the Sun Gods’ (Helius) chariot across the sky with predictability and reliability. Aethon’s memorable mark communicates dependability through geometry, and makes reference to the company’s TUG® medical product line. Neoforma Design also created the TUG® product identity and industrial design.
Winner of an AIGA award for design excellence
Neoforma Design has created industrial design and corporate identity for Aethon since it's inception in 2004. Aethon products have been featured in 60 Minutes, CNBC, The Wall Street Journal, and more.